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Driving traffic to a website – get it right from the start!

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Driving traffic to a website is obviously critical – after all, no traffic, no sales, and no sales equates to no business. But like so many things in life, you need to set yourself up to succeed, and this is no different. Getting the foundations right will help you get results faster but you need to put the work into the foundations before you start building on top. I have written previously about tactics for driving traffic to a website, and these are very important but there are some basics that are frequently overlooked and that is how you set about structuring your site and optimizing website for search engines. I cannot believe how often this is missed and failing to do this will cause you problems. You must remember that you need to help the search engines to find you and categorize you properly – leave it up to them to ...

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